Marie Pilot
Only Impacts matter
Lead Design & Product driven by the impact of my work to users and businesses.
I challenge classical reflection in order to have a multi-prism approach.
Lead Product & Design
Lead Studio
Mes impacts auprès des clients
2016-2018
x7 in lead acquisition and SEO,
the creation of 4 platforms + 1 customer back office
2018-2020
+ 25% traffic thanks to optimization of paths and pages,
+30% turnover
2020-2022
+ 25% traffic on sales funnel,
+ 19% of conversion,
500,000 views for the launch of the new home page
2022-2024
imagination & creation then validation by end users of an MVP implemented in 10 weeks for a pharmaceutical client
Some awards?
2011
2nd in the advertising competition for Wagamama
2012
1st in the advertising competition for NesTea
2012
Promo Major in Artistic Direction
2015
Best UI for Yves Saint Laurent beauty
2023
4th in the Deloitte For Future Innovation Challenge
Certaines réalisations de produits et de design
Some examples of work
Product Strategy & Design
Establishment of a definition of a clear vision aligned with the company's objectives through a systemic analysis
Close collaboration with development teams, product strategy and design professionals to build the roadmap, design intuitive and aesthetically pleasing user experiences
Alignment of different departments in order to have global thinking
Review of the design universe and reflection on branding for the product
CreatedPproduct
The key to making yourself understood!
Product life cycle management.
After setting up the BMC, think about the user experience and UI of your website.
Product creation is a complex, iterative process that involves idea generation, prototype design, user testing, and iteration based on feedback.
Product Growth
Definition of the lead acquisition strategy and marketing optimization
Optimizing your SEO strategy